My second Designer Discovery is thanks to Liz T., my stylin' stylist buddy, and the blogger behind Dear Andi. She rocked not one, but two outfits from Dana-Maxx during NYFW, and positively had to fend off streetstyle photogs. I fell in love with her patterned maxi skirt from NYFW Day 2, a refreshing take on the trend, which, let's face it, has been overexposed thanks to fast fashion. This Dana Maxx version is different - with unexpected side slits, a structured waistband, and a cut that practically comes with its own gentle breeze, it definitely skirts the overdone offender label, and provides a really fresh, new look.
WHAT YOU NEED TO KNOW:
This affordable luxury, Made-in-NYC line is not only super glam, but award-winning.
They've won the Tobe Report for being one of the “Best Brands to Watch” for “Best artistic direction and best value, quality and appeal for money”, and winning the Polyvore and CoverGirl’s Emerging Designer Contest doesn't hurt either.
The line has already been vetted by the blogger set, quickly becoming a favorite go-to for Fashion Week streetstyle, not to mention the slew of celebs that are repeat Dana-Maxx wearers.
Each seasonal collection contains a small, concise palette of neutrals and a few pops of color, with only minimal instances of prints and patterns.
WHY YOU'LL LOVE IT:
Aside from the obvious (killer style that will keep you inspired to always dress your best), you'll love shopping by body shape on the e-boutique! Hit up the "Embrace your shape" section, where you'll find suggestions for Pear, Apple, Ruler and Hourglass bods.
WHO WOULD WEAR IT:
Fashionista NY Girl wearing a Dana-Maxx dress
Dana-Maxx is for the fearless ladies who seek body-conscious silhouettes by way of perfect tailoring and no shortage of structure and architecture.
Plenty of super-chic style icons are already fans: Tyra Banks, Giuliana Rancic, Estelle, and Whitney Port have all been spotted in the label.
WHAT YOU NEED, NOW:
Some of my Must-Have's from the current collection:
Hanelli Napols Dress, $355
Jaden Knit Dress, $375
Kate Knit Dress, $395
Owen Knit Crop Top, $220
West Zip Top, $245
IN THEIR OWN WORDS:
"Every design focuses on how she can flatter a real woman's body and thoughtfully design clothing that every body type can wear."