This is what it takes to get noticed and sell clothes in today's Age of Overload and A.D.D.
This past September marked the second High Street Fashion Week, which was held "above" London's Oxford Circus on Oxford Street, which is Europes busiest shopping street. But to redefine the meaning of "high street" from "everyday" to "WTF", they couldn't throw a regular old fashion show, could they?
So this year instead of models, they used professional stuntwomen. And instead of a catwalk, they used the sides of buildings. Kind of makes sense.
Models/Stuntwomen wore looks from HMV, River Island, H&M, and French Connection as they descended from rooftops suspended from body harnesses and wearing 5 inch wedge heels.
I guess they were trying to top last year's subway tube fashion show, which was another extreme - below ground.
And in August, a department store in Seoul, Korea, celebrated its opening by holding an underwater fashion show. Models swam around tanks while wearing traditional Hanbok dresses by designer Park Sul-nyeo.
While I love all the envelope pushing and risk taking, I feel like the words "Fashion Show" are being thrown around a little too liberally...at some point this becomes literally more of a circus than a fashion show! Is this what it takes to get noticed in today's overload of talent and genius? I feel like one day in the not-to-distant-future, a plain old catwalk runway show is going to be so far from the norm that that will be shocking.
Opinions? Epionions? I'm dying to hear if you love it or hate it.
Last week I got the most chic, most unexpected, most welcome surprise from my lovely soul-sister Esther in Paris. We were inseparable in college, but alas, like all things Parisian, she went back to her motherland and left me to pick up the pieces of a life-less-chic.
So of course I was pleasantly surprised when the mailman handed me this treasure chest of luxuries. What a great way to start my Birthday Two Weeks (subject to change - the actual celebration of my birthday may be more or less depending on mood and availability, but readers be aware that the Holy Day is October 27th!!)
Among other things - A Longchamps tote, the Lanvin Postage Stamps I requested a few months ago (minus a couple that her lovely but uninformed boyfriend Vincent used), Carambars, a keychain from Laduree, and a few beautiful necklaces! Does a better package exist?
Carambars (my all-time favorite candy, although I have recently come to the realization that there is no glamorous way to eat one) and a lovely handwritten note.
A beautiful necklace and a keychain from Laduree. I would have been happy with just the pink Laduree box!!
By the Seine in Paris in 2008
Us in a toddler-sized train, for toddlers, in Lille (north of Paris), July 2008
Looking impossibly chic in St. Tropez, July 2008
By the sea in Cavalaire-Sur-Mar, on her birthday in July 2008
I think its quite clear that I miss Esther like Paris Hilton misses fame. We had a great sophomore year together in Boston, between drives down to Philadelphia to have long dinners with my parents, to trips to Miami, where we shared a room (and two beds that we artfully pushed together) with two Pakistani kids and a Spaniard in an effort to save money. I'm glad that even though it's been a couple years we still have a great bond, and I hope we'll reunite soon!
I only got to go to two nights worth of this seasons Philadelphia Fashion Week. It's nothing like New York, Paris, London, Milan, but I think we are on the right track. There's definitely a strongly burning passion here, and we just need the right designers to inspire the rest of the masses. Being so close to NYC is a blessing and a curse, because I think so many of our promising youth just make the 90 mile move up north to the fashion capital rather than try to bring some of the down here to Philadelphia. I guess they figure its just easier to go to fashion than to bring fashion, so I really appreciate the good people behind PhlFW.
I need to make a decision, and can't. My mom loves em, which is huge. I obviously like them, but...they're $200, and BRIGHT blue! The black version isn't special enough to spend that kinda money on, and the red is...eh. Should I buy them and count on them as statement making shoes? Or is it stupid because I will probably never wear them. OR, will I wear them because I spent so much money on them. HELP!
PS: DON'T FORGET TO ENTER THE $50 apartstyle.com GIFT CERTIFICATE GIVEAWAY, ENDS FRIDAY!!!
I'm running my first ever give-away on Scorpiondisco.com, thanks to APART. I'll be giving away a few $50 Gift certificates to my followers. Yes, you read correctly - there are several, and it's a no-strings gift certificate. Just straight up, spendable, glorious digital cash! Anyone and everyone can enter, and keep in mind, Apart ships to the US and Canada.
All you have to do to win one is:
1.)Follow me on bloglovin' AND google if you are a fellow google blogger
2.)Pick your favorite look from Apart's beautifully styled lookbook leave a comment with a link to it.
I will pick 5 winners on Friday - otherwise known as payday.
And if you don't win this time, I'll be doing another giveaway in November so definitely give it a shot then!