Lanvin is no stranger to shock value. Recent and upcoming ads straddle the very fine line between totally bizarre artistry (in an I.C.A. kind of way) and high fashion (known to some as "Haute Couture").
This ad, photographed by Steven Meisel for the Women's 2010 Ad Campaign is alive and electric with huge energy.
Its really radically different from Meisel's FW 2009 Hitchcock-esque Ad Campaign which featured pale, deathly still models sprawled on stark couches dotted with black cats.
If you'll recall -
Photo from Geniusbeauty.com
Role Playing - Dutch photogs Inez and Vinoodh pose for the Lanvin 2010 Ad Campaign. There is really something to be said for when a photographer (or a couple of romantically linked photographers) get in front of the lens. It can be a complete, awkward disaster, or, like these shots for Lanvin, it can be completely raw, passionate, and totally hypnotizing! I'll but whatever they are trying to sell.
For a recent editorial in V magazine, Inez and Vinoodh are back behind the camera, this time shooting the Lanvin 2010 Ad Campaign for the Plus Size Issue of the glossy, featuring plus- and minus-sized models side by side. It almost has the effect of a trompe-l'oeuile or one of those games where you have to try to spot the difference, and you can almost overlook the fact that these two rather different women are wearing the same garment and both manage to look great.
Lanvin's F/W 2009 Menswear campaign was shot at a party for the launch of Acne Paper at the Ritz in Paris. The impromptu shoot that no one planned but no one tried to stop is truly iconic and really captures the Lanvin lifestyle of over the top decadence and debauchery, heavy with that special brand of youthful, sexually-charged virility that us chicks find irresistible.
Here are some behind-the-scenes shots
(Photos from View on Fashion Magazine)
And the finished product-
(Photos from themeshlife.com)