It Pays To Blog: Harvard Business School's Chiara Ferragni Case Study

Image via TheBlondeSalad

While most of us bloggers are on the daily 9-5 grind, Chiara Ferragni, the 27-year-old Italian fashion and lifestyle blogger behind, has been criss-crossing the globe, turning her blog into an international brand.

Ferragni started her site five years ago as a personal style blog, showcasing her enviable daily outfits, which even then consisted of Chanel, Balenciaga, and Burberry. Today, the BlondeSalad has a line of shoes, countless brand partnerships, and more magazine covers than you can shake a selfie stick at under her well-appointed belt.

And now, TBS has garnered attention from HBS. This month becoming the subject of a case study which that reveals how much Ferragni earns for hosting events (between $30,000 and $50,000) and projects that by the end of 2015, Ferragni and her team of ten will pull in upwards of $9mil in revenue.

The case study is available here for us mortals for $14 - totally worth it if you can finagle that into $9,000,000, I say.

Me, photographing a clutch for a blog post.

So do you think bloggers are style influencers? A rather timely survey asking just this was posted by Shopstyle earlier today, and it's results give a pretty interesting glimpse into just what blogs provide for brands. For example, over 78% of people polled have a positive association with a brand after reading or seeing it on a blog. Almost 60% said that they discover new products they otherwise might not have known about, thanks to blogs. 

Take the survey, and see the answers, here.


Boston Ballet's Lady of the Camellias

Lady of the Camellias opens tomorrow night, and ballet lovers (and love lovers) citywide are lining up to take in a performance.

Think you don't know the piece? If you've watched Moulin Rouge, which was inspired by the novel La Dame aux Camelias by Alexander Dumas, you may already be familiar with the sweetly sad love story of Marguerite, a courtesan, and her lover Armand.

The ballet, hailed as “one of the great dramatic ballets in existence today” by Artistic Director Mikko Nissinen, has all the trappings of a perfect, transformative performance. A score by Chopin, romantic pas de deux, and a tragic love story, to boot.

Here's when to catch performances:

Thursday, February 26, 2015 at 7:30PM
Friday, February 27, 2015 at 7:30PM
Saturday, February 28, 2015 at 1:00PM and 7:30PM; Post-Performance Chat with Mikko Nissinen following 7:30PM performance
Sunday, March 1, 2015 at 1:00PM
Wednesday, March 4, 2015 at 7:30PM
Thursday, March 5, 2015 at 7:30PM
Friday, March 6, 2015 at 7:30PM
Saturday, March 7, 2015 at 1:00PM and 7:30PM; Pre-Curtain Talk prior to 7:30PM performance
Sunday, March 8, 2015 at 1:00PM

Tickets start at $29. Visit or call 617-695-6955.

So secure a date, slip on your evening clothes and head to the Boston Opera House! 


Clarins Spring 2015 Collection

After this crazy winter, I am so ready for Flawless Skin. Just in the nick of time, Clarins invited some of us Boston Bloggers to Bloomingdales to check out the new Spring line, where we loaded up on skin-saving moisturizers, replenishing balms, and happy-making colors that all but banish winter blues. 
What good are the perfect tools if you don't know how to use 'em - or in what order? Enter Clarins tres charming Celebrity Skin Care Specialist Christopher Truffa, who walked us through how to get skin that just might have you mistaken for a Courtins-Clarins sister. 

For a beautiful, dewy, and just plain healthful look, start with a regimen of super-moisturizing skincare. Gently pat a quarter sized shot of Double Serum, $85 (or as beauty afficionados in-the-know call it, Nectar Of The Gods) and Super Restorative Eye Treatment, $85, to prep pores, then layer on the Multi-Active Day Wrinkle Correction Cream, $85. Top yourself off with UV Plus Antipollution Sunscreen, $41, to ward off sun damage, and keep skin looking as great years from now as it does today. (An extra boost of Everlasting Foundation, $41 doesn't hurt, either - It lasts 18+ hours, and has SPF 15, to boot.)

Next, add some color. Clarins' is in full bloom -- this season's color palette is aptly named "Garden Escape", and it's all about shimmering lids and striking, evergreen eyeliner that makes any and every eye color pop. Add in soft, sun-flushed cheeks and a sweep of Be Long Mascara for thick, undeniable lashes for a look that is feminine and powerful.

(I also use the Nature Temptations Eyebrow Pencil, $25, not pictured, which I love because it's easy to sharpen -- a major plus! --- and for the lovely, soft sculpting brush it comes with. )

Then, the icing on the cake, er, lips. A combo of sorbet balms, velvet lipsticks, and silky lip oil (yes, that's a thing, and it's a game-changer) offers up a sweet, natural look.
(All products c/o Clarins.)


Sunset in South Beach with 424 Fifth

The only thing that can top a day spent lazing on the beach in Miami is a stroll along the beach in a brand new outfit. I donned another fabu confection from 424 Fifth's Spring 2015 collection - this time, a jumpsuit in the sweetest shade of pink. After packing lipstick and sunglasses into the embellished clutch from the collection and strapping on some gladiator sandals (that were soon shed), it was off to bid the ocean - and the warm evening air - adieu, for now.

Jumpsuit, 424 Fifth
Sandals, Sam Edelman


424 Fifth Spring 2015 Collection at Pelican Cove, Islamorada

The snow has completely seeped into my winter boots, engulfed my car, and made a tundra of my hair; it was high time to escape, and not to Iceland as we had originally planned. Instead, we traded dreams of an icy adventure for a retro-themed tropical getaway in Florida, first stopping at the Pelican Cove Resort to explore the Keys before heading to Miami. 

The beautiful beaches of Islamorada, a stunning key between Key Largo and Key West, made for a perfect backdrop to take some pieces from 424 Fifth's Spring 2015 collection out for a spin in the sand. I rocked a baby-pink skirt and a colorful clutch from the line with a bright orange tank.

Tank, Polo Garage in Turkey

Take a peek at Pelican Cove, and it's namesake spirit animals, who hang out and preen in the morning. These big guys are positively everywhere, and they especially like to swoop down and check out kayakers, who could be stirring up some good fish.